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THE LOCAL FOCAL, LLC
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SERVICE AGREEMENT AND TERMS OF SERVICE
Payment, scheduling, electronic acceptance, or permitting The Local Focal, LLC to begin providing services constitutes acceptance of this Service Agreement.
TABLE OF CONTENTS
1. Definitions
2. Agreement Structure and Order of Precedence
3. Client Representative and Project Communications
4. Payment, Fees, and Additional Charges
5. Scheduling, Access, Rescheduling, and Cancellation
6. Travel, Common Areas, and Off-Site Locations
7. Production Scope, Shot Lists, and Client Priorities
8. Property Preparation and On-Site Conditions
9. Production Standards, Turnaround, Music, and Aerial Media
10. Media Selection, Delivery, Revisions, and Archives
11. Copyright, Client License, and Third-Party Use
12. Defects, Reshoots, and Additional Production
13. Digitally Altered, Staged, and Mixed-Reality Media
14. Subcontractors, Responsibility, and Limitation of Liability
15. Dispute Resolution and General Contract Terms
16. SharedXp / Mixed-Reality Content Addendum
17. SMS Terms and Privacy Policy
1. DEFINITIONS
For purposes of this Agreement:
“Provider” means The Local Focal, LLC and, where applicable, its owners, employees, agents, photographers, videographers, editors, drone operators, subcontractors, and authorized representatives.
“Client” means the person or entity purchasing, scheduling, receiving, directing, or benefiting from Provider’s Services. The person placing the order represents that they have authority to bind the applicable person, business, property owner, agency, brokerage, host, or organization.
“Property” means the real property, listing, business, location, amenity, or subject for which Services are ordered.
“Services” means any photography, videography, aerial media, floor-plan, three-dimensional tour, virtual-tour, social-media, editing, staging, mixed-reality, consulting, hosting, or other service or product provided by Provider.
“Media” means photographs, videos, reels, aerial media, floor plans, three-dimensional tours, virtual tours, graphics, mixed-reality content, digital files, and all other visual or audiovisual materials created or furnished by Provider.
“Deliverables” means only those completed Media assets selected, edited, exported, and delivered by Provider under the confirmed Production Scope.
“Production Scope” means the Services, priorities, required assets, and deliverables documented in the applicable package description, accepted proposal, order confirmation, invoice, addendum, and written production instructions expressly accepted by Provider before production.
“General Coverage” means broad foundational coverage of a Property under Provider’s standard production practices and professional judgment. General Coverage is not a guarantee that every conceivable room, feature, detail, angle, composition, amenity, or aerial perspective will be captured.
“Targeted Production” means a focused production, including a custom specification shoot, hero refresh, seasonal refresh, listing refresh, or other session structured around particular assets, compositions, features, lighting conditions, or marketing priorities identified before production.
“RAW Files” or “Source Files” means unedited photographs, exposure brackets, source footage, audio files, project files, editing timelines, catalogs, previews, proxies, test captures, duplicate captures, rejected captures, alternate compositions, and other working production materials.
“Written” or “in writing” includes an email, text message, booking form, proposal, invoice, project-management message, or other electronic record that can be retained and reproduced.
“Business Day” means Monday through Friday, excluding federal holidays observed by Provider.
2. AGREEMENT STRUCTURE AND ORDER OF PRECEDENCE
2.1 Confirmed Agreement
The complete agreement between Client and Provider consists of:
a. Any signed custom proposal or project addendum;
b. The confirmed order, invoice, or checkout record;
c. Written production instructions expressly accepted by Provider;
d. The applicable service or package description in effect when the order was placed; and
e. This Service Agreement.
2.2 Order of Precedence
If the documents listed above conflict, they control in the order stated.
A custom proposal or addendum may modify this Agreement only for the project to which it expressly applies.
2.3 Informal Communications
Preliminary ideas, casual discussions, verbal conversations, inspiration images, reference materials, assumptions, estimates, and requests do not modify the Production Scope unless Provider expressly accepts the modification in writing.
A request sent by Client is not automatically an accepted scope change.
Provider’s acknowledgment that a message, request, image, or document was received does not constitute acceptance of:
a. An additional deliverable;
b. A fee waiver;
c. A return visit;
d. A revised deadline;
e. A new creative direction; or
f. Any other modification to the agreement.
2.4 Scope Modification
A scope modification is valid only when Provider expressly confirms it in writing. Provider may require additional payment, additional production time, an extended appointment, a revised delivery date, a return visit, or a separate booking before accepting the modification.
2.5 Version of Agreement
The version of this Agreement in effect when Client places an order governs that order unless the parties later agree otherwise in writing.
Provider may revise these terms for future orders.
3. CLIENT REPRESENTATIVE AND PROJECT COMMUNICATIONS
3.1 Authorized Representative
Client must designate one authorized representative responsible for communicating:
a. Production instructions;
b. Access information;
c. Shot priorities;
d. Scope decisions;
e. Approvals;
f. Revision requests; and
g. Scheduling changes.
Provider may rely on instructions received from the designated representative.
3.2 Internal Coordination
Client is responsible for resolving and consolidating input from owners, agents, property managers, hosts, assistants, designers, stagers, contractors, family members, and other interested persons before sending instructions to Provider.
Provider is not responsible for reconciling disagreements or conflicting instructions among Client’s representatives.
Conflicting instructions may delay production, editing, or delivery and may result in additional fees.
3.3 Attributed Statements
A statement attributed to Provider by another person does not modify the Production Scope or this Agreement unless Provider confirms that statement in writing.
3.4 Communication Channels
Provider may designate the official communication channel for a project, including email, text, or a project-management system.
Provider may reserve text messaging for scheduling, access, and on-site logistics and require production instructions, revisions, or scope discussions to be submitted by email.
No telephone call is required to confirm an appointment, approve a scope change, or preserve Client’s rights under this Agreement.
4. PAYMENT, FEES, AND ADDITIONAL CHARGES
4.1 Payment at Booking
Unless Provider expressly approves different terms, payment in full is due by credit card when the order is placed.
Provider may accept a deposit, installment arrangement, partnership billing agreement, payment-at-closing arrangement, or invoice terms at its sole discretion.
4.2 Invoice Terms
Invoices are due upon receipt unless the invoice states otherwise.
All fees remain payable regardless of whether Client ultimately uses the Deliverables.
Client and any business or principal on whose behalf Services were ordered are jointly responsible for amounts properly due.
4.3 Card on File and Approved Charges
When Client maintains a payment method with Provider, Client authorizes Provider to charge that method for:
a. Services purchased at checkout;
b. Written add-ons accepted by Client;
c. Travel fees omitted from checkout;
d. Approved overtime or idle-set time;
e. Late-notice or rescheduling fees;
f. Additional revisions;
g. Custom post-production;
h. Return visits; and
i. Other charges authorized under the confirmed agreement.
When a direct charge is not made, Provider may issue an invoice immediately or during its regular billing cycle on the first or fifteenth day of the month.
4.4 Missing Checkout Items
A service, add-on, travel charge, or other required item accidentally omitted during checkout remains payable and may be invoiced separately.
4.5 Deposits
A deposit may be designated as nonrefundable in a proposal, invoice, or order confirmation when it compensates Provider for reserved production time, advance planning, travel commitments, subcontractor commitments, or project preparation.
4.6 Charge Disputes
Client agrees to provide Provider with written notice of a billing dispute and a reasonable opportunity to review and address it before initiating a payment dispute or chargeback, except where applicable law or card-network rules provide otherwise.
A chargeback does not eliminate Client’s contractual responsibility for Services properly performed or fees properly incurred.
5. SCHEDULING, ACCESS, RESCHEDULING, AND CANCELLATION
5.1 Appointment Confirmations
Provider may send transaction confirmations by email or text.
Appointment confirmations are ordinarily sent by email and text using the contact information supplied by Client.
No telephone confirmation is required.
5.2 Property Access
Client is responsible for providing complete and accurate access instructions before the appointment, including:
a. Property address;
b. Lockbox or entry instructions;
c. Gate codes;
d. Parking instructions;
e. Alarm instructions;
f. Access to common areas or amenities;
g. Required permissions; and
h. Information regarding occupants, guests, pets, or site hazards.
Client represents that it has legal authority to grant Provider access and permission to photograph or record the Property.
5.3 Provider Rescheduling
Provider may reschedule an appointment because of illness, equipment failure, unsafe conditions, transportation problems, emergencies, legal restrictions, airspace restrictions, or other circumstances that reasonably prevent production.
When Provider initiates a reschedule for reasons not caused by Client, amounts paid will be applied to the rescheduled appointment or otherwise handled by mutual written agreement.
5.4 Client Rescheduling and Cancellation
Client must submit all rescheduling or cancellation requests in writing.
The following fees apply unless a proposal states otherwise:
a. At least 24 hours before the scheduled start time:
No late-notice fee.
b. Less than 24 hours but at least 4 hours before the scheduled start time:
A $50 Late Notice Fee.
c. Less than 4 hours before the scheduled start time:
The full scheduled service fee may be charged or retained.
d. After Provider has departed for or arrived at the Property:
The full scheduled service fee may be charged or retained.
5.5 No Access and No-Show
If Provider arrives and cannot obtain access because instructions are missing, incorrect, or nonfunctional, Provider will make a reasonable attempt to contact Client.
If access is not provided within the available appointment window, Provider may treat the appointment as an on-site cancellation or no-show and charge or retain the full scheduled service fee.
Provider is not required to remain at the Property for more than 30 minutes.
5.6 Refund Requests
Refunds for timely cancellations will be processed in accordance with the cancellation schedule above and any applicable custom proposal.
Nonrefundable deposits, completed planning work, incurred travel, third-party expenses, transaction fees that cannot be recovered, and completed Services may be deducted where permitted.
5.7 Weather
Provider ordinarily photographs in a range of weather conditions.
Client is responsible for deciding whether anticipated weather is acceptable for the desired visual outcome and for requesting a timely reschedule.
Normal cancellation and rescheduling deadlines apply to Client-requested weather postponements.
Provider may postpone or discontinue work when weather, visibility, wind, lightning, air quality, road conditions, fire danger, or another circumstance makes production unsafe, unlawful, or technically unreasonable.
5.8 Multi-Service Appointments
For appointments involving multiple Services, Provider may waive or adjust a late-notice fee when a meaningful portion of the scheduled Services can still be completed.
6. TRAVEL, COMMON AREAS, AND OFF-SITE LOCATIONS
6.1 In-Area Travel
Ordinary travel fees do not apply to Properties within Provider’s standard service area unless otherwise disclosed.
6.2 Out-of-Area Travel
A standard $100 Travel Add-On applies when a Property is located more than approximately 45 minutes one way from Provider’s service-area origin in University Village, Seattle.
More distant, remote, ferry-dependent, overnight, or multi-location travel may be quoted at $100 per travel hour or another amount stated in the applicable proposal or order.
Travel fees do not necessarily include lodging, ferry charges, tolls, parking, permits, or other direct expenses unless expressly stated.
6.3 Client Responsibility
Client is responsible for selecting the appropriate Travel Add-On during checkout.
An omitted travel fee may be invoiced or charged separately.
6.4 Common Areas and On-Site Amenities
General coverage may include common-area amenities located within or directly associated with the Property when:
a. The purchased service includes amenity coverage;
b. Client identifies the amenity before production;
c. Client provides access;
d. Production can be completed within the scheduled appointment; and
e. Photography or recording is permitted.
6.5 Off-Site Locations
Locations that are not physically part of the Property, including neighborhood attractions, restaurants, parks, waterfront access, trails, community features, or lifestyle locations, are not included unless expressly stated.
Off-Site Services begin at $100 for a single nearby location or $100 per hour for multiple locations, plus applicable travel, permits, access, or production expenses.
The final fee and feasibility must be confirmed in writing.
7. PRODUCTION SCOPE, SHOT LISTS, AND CLIENT PRIORITIES
7.1 Production Types
Provider offers different forms of production, including:
a. General property coverage;
b. New-listing or launch coverage;
c. Targeted refreshes;
d. Custom specification shoots;
e. Hero-image productions;
f. Seasonal productions;
g. Brand productions;
h. Video and social-media productions; and
i. Other custom Services.
The type of production purchased determines the breadth, priorities, intended use, and Deliverables.
7.2 General Coverage
General Coverage is intended to create a broad foundational visual library using Provider’s standard practices and professional judgment.
Depending on the purchased Services and the Property, General Coverage may include standard:
a. Interior views;
b. Exterior views;
c. Amenities;
d. Architectural details;
e. Lifestyle details;
f. Floor plans;
g. Aerial perspectives; and
h. Layout-oriented images.
General Coverage does not constitute a commitment to photograph every room, feature, item, angle, elevation, amenity, view, aerial perspective, lighting condition, or possible marketing composition.
When an applicable package or written scope expressly includes a foundational straight-down or top-down aerial, that view will be treated as a production target, subject to legal, operational, access, weather, and safety limitations.
7.3 Targeted Productions
A Targeted Production is built around particular images, features, compositions, lighting conditions, or marketing priorities identified before the appointment.
Targeted Productions prioritize precision and execution of the confirmed targets rather than comprehensive documentation of the entire Property.
Unless expressly stated in the Production Scope, a Targeted Production does not include:
a. General coverage of the entire Property;
b. Every possible angle;
c. Layout mapping;
d. Every prior listing composition;
e. Every available aerial perspective;
f. An open-ended client-selection gallery; or
g. Unspecified images that Client later determines would have been useful.
7.4 Client Responsibility for Must-Have Images
Client is responsible for identifying all mandatory images and production requirements in writing before the appointment.
This includes, without limitation:
a. Specific rooms;
b. Amenities;
c. Architectural features;
d. Property details;
e. Camera angles;
f. Compositions;
g. Straight-down, overhead, boundary, approach, neighborhood, proximity, or surrounding-area aerial perspectives;
h. Images intended to recreate or replace prior photography;
i. Views intended to demonstrate layout, access, scale, adjacency, or guest experience;
j. Daytime, golden-hour, twilight, nighttime, seasonal, or weather-dependent images;
k. Specific host, agent, guest, or lifestyle scenarios; and
l. Any asset Client considers essential to a listing, campaign, brand, platform, or marketing use.
Items not identified in writing and incorporated into the confirmed Production Scope before production are not guaranteed to be captured, edited, or delivered.
A preference, request, reference image, or requirement first communicated after production does not retroactively become part of the original scope.
7.5 Production Brief Structure
Client may communicate production priorities through any reasonable system, including:
a. A written shot list;
b. An annotated listing gallery;
c. Reference images;
d. A brand deck;
e. A creative brief;
f. A property-feature list; or
g. A list organized into:
1. Images to replace;
2. Compositions to recreate; and
3. New views to add.
Provider may offer recommendations or planning assistance, but Client remains responsible for identifying any image or perspective that is mandatory to Client’s intended use.
7.6 Client Review and Approval
Client is responsible for reviewing the Production Scope before the appointment and confirming that mandatory rooms, amenities, compositions, recreations, aerial perspectives, and marketing priorities have been accurately identified.
Client’s approval of the Production Scope confirms that items not identified as mandatory are not guaranteed.
7.7 Priority Ranking
When Client’s requested asset list exceeds the reasonable capacity of the purchased appointment, Client must rank the requested assets by priority.
Provider may rely on that ranking when allocating time.
Changing light, weather, access limitations, property conditions, airspace restrictions, occupancy, safety concerns, and other circumstances may prevent every requested item from being completed.
7.8 No Client Shot List
A client-created shot list is not required for General Coverage unless Provider specifically requests one.
When no custom shot list or mandatory-image list is submitted and accepted before the appointment, Provider will perform the purchased Services according to:
a. The package description;
b. Standard production practices;
c. Available production time;
d. Property conditions;
e. Access;
f. Legal and safety restrictions; and
g. Provider’s professional judgment.
7.9 Reference Images
Reference images, screenshots, listing photographs, inspiration images, or examples communicate general direction only unless Provider expressly confirms in writing that a particular composition is a required deliverable.
Providing a reference image identifies a preference or point of discussion. It does not automatically make that image a required deliverable.
Provider does not guarantee an exact reproduction of prior or reference photography because of differences in:
a. Weather;
b. Season;
c. Landscaping;
d. Furnishings;
e. Property condition;
f. Light direction;
g. Time of day;
h. access;
i. Equipment;
j. Airspace restrictions; and
k. Other production circumstances.
7.10 Late and On-Site Requests
Requests made after the Production Scope has been confirmed, including requests made on-site, do not automatically modify the agreement.
Provider may accommodate an additional request when time, conditions, access, and existing priorities permit.
Accommodating an additional request on one occasion does not:
a. Create an ongoing obligation;
b. Expand the remaining scope;
c. Waive an applicable fee; or
d. Establish a precedent for future work.
7.11 Creative and Technical Discretion
Subject to the confirmed Production Scope, Provider retains professional discretion over:
a. Camera placement;
b. Lens choice;
c. Lighting;
d. Exposure;
e. Composition;
f. Styling adjustments;
g. Capture sequence;
h. Flight path;
i. Capture timing;
j. Media selection;
k. Editing;
l. Color treatment;
m. Music;
n. Pacing; and
o. Final delivery.
Provider is not required to capture or deliver every attempted composition, exposure, bracket, aerial pass, test frame, alternate angle, or source clip.
8. PROPERTY PREPARATION AND ON-SITE CONDITIONS
8.1 As-Is Condition
Provider photographs and records the Property in its condition at the time of the appointment.
Client is responsible for completely preparing the Property before the scheduled start time.
8.2 Provider’s Role
Provider’s photographers, operators, and creative directors are asset producers.
Unless separately purchased, Provider does not provide:
a. Cleaning;
b. Repairs;
c. Maintenance;
d. Furniture moving;
e. Heavy object moving;
f. Physical staging inventory;
g. Property-management services;
h. Landscaping;
i. Debris removal;
j. Bed-making or extensive room preparation; or
k. On-site project supervision.
Provider may make minor adjustments at its discretion but is not obligated to do so.
8.3 Property Readiness
Before Provider arrives, Client must ensure that:
a. The Property is clean and production-ready;
b. Construction and repairs are complete or appropriately concealed;
c. Tools and materials are removed;
d. Personal and private items are secured;
e. Lights and feature systems are operational;
f. Amenities are accessible;
g. Vehicles are positioned as requested;
h. Occupants and unnecessary personnel are absent;
i. Pets are safely secured; and
j. All areas included in the scope can be safely accessed.
8.4 Other Vendors
Client agrees not to schedule cleaners, contractors, stagers, maintenance workers, movers, landscapers, occupants, guests, or other vendors in a manner that interferes with Provider’s production window.
8.5 Unprepared Property Options
If the Property is not ready, is occupied, contains active work, has visual obstructions, or cannot be photographed as planned, Provider may:
a. Delay production at an idle-set rate of $100 per hour;
b. Reschedule or cancel the appointment and assess a $100 Short-Notice Rescheduling Fee;
c. Reduce the scope to fit the available time;
d. Omit affected areas or assets; or
e. Photograph the Property in its existing condition on a best-efforts basis.
8.6 Best-Efforts Production
When Provider proceeds on a best-efforts basis because of property conditions, Client accepts responsibility for the visual condition of the Property and waives requests for complimentary:
a. Reshoots;
b. Revisions;
c. Refunds;
d. Object removal;
e. Cloning;
f. Reconstruction; or
g. Additional production
arising from clutter, unfinished work, occupancy, staging choices, maintenance, tools, property condition, or other conditions outside Provider’s control.
8.7 Advanced Post-Production
Advanced object removal, cloning, compositing, reconstruction, virtual renovation, or extensive corrective editing requested because the Property was not ready is custom post-production.
Custom post-production is billed at Provider’s then-current studio rate, presently $100 per hour, with a one-hour minimum unless otherwise agreed.
8.8 Repeated Unpreparedness and Multi-Phase Projects
For projects involving multiple sessions or production phases, repeated property unpreparedness may materially prevent Provider from completing the project.
If the Property remains unready, occupied, inaccessible, or inconsistent with the preparation requirements across scheduled phases, Provider may suspend or terminate the remaining production.
In that event:
a. Media already captured may be delivered as-is;
b. Amounts attributable to completed work, reserved production time, planning, travel, subcontractors, and incurred costs are earned and nonrefundable;
c. Any remaining unearned amount will be handled in accordance with the applicable proposal and law; and
d. Completion of omitted work may require a new booking at Provider’s then-current rates.
8.9 Unsafe or Unlawful Conditions
Provider may refuse, stop, or leave any production involving unsafe, threatening, illegal, hazardous, or abusive conditions.
When the condition was caused by or reasonably within Client’s control, applicable cancellation or rescheduling fees may apply.
9. PRODUCTION STANDARDS, TURNAROUND, MUSIC, AND AERIAL MEDIA
9.1 Appointment Duration
Standard appointments commonly require approximately one to 8 hours.
Pro+, day-to-night, large-property, lifestyle, STR, brand, or custom productions may require additional time.
The scheduled duration is an estimate and may change according to the Property, purchased Services, access, lighting, weather, and scope.
9.2 Standard Turnaround
Unless a proposal or package states otherwise, Provider’s standard delivery targets are:
a. Photography and floor plans:
Approximately 24 hours for real estate and mls photos. 3-5 days for short-term rentals.
b. Standard videos:
Approximately 48-72 hours.
c. Reels:
Approximately 72 to 96 hours.
d. A-la-carte reels:
Approximately 24 to 48 hours.
These are good-faith production targets rather than absolute guarantees unless a paid Rush Priority service expressly guarantees a deadline.
Turnaround may be extended by:
a. Multi-phase production;
b. Client delays;
c. Missing selections or approvals;
d. Scope changes;
e. Extensive revisions;
f. Property issues;
g. Technical failure;
h. Illness;
i. Third-party platform delays;
j. High-volume periods; or
k. Uncontrollable circumstances.
9.3 Start of Turnaround
For multi-phase or staged projects, turnaround begins after the final scheduled production phase is completed and Provider has received all required Client inputs.
9.4 Rush Priority
Rush services are subject to availability and additional fees.
A rush deadline is binding only when Provider expressly confirms it in writing.
9.5 Music Selection
When Client purchases a video or reel requiring music, Client should select an available song or communicate the desired mood or genre at booking.
If no song is selected before editing begins, Client authorizes Provider to choose music in order to proceed.
Provider may decline music that Provider does not have the legal or practical ability to use.
Client is responsible for securing rights to any music, logo, recording, or other material supplied by Client.
9.6 Music Changes
Changing a song after an edit has been completed may require structural re-editing and is billed as custom studio labor at $100 per hour unless included in the confirmed scope.
9.7 Subcontractors and Licensed Operators
Provider may use independent contractors or third-party professionals to perform portions of the Services, including:
a. Photographers;
b. Videographers;
c. Editors;
d. Floor-plan providers;
e. Three-dimensional-tour providers;
f. Licensed drone operators; and
g. Other production specialists.
Provider requires contractors to maintain licenses or certifications reasonably necessary for the work assigned to them.
9.8 Aerial Media
Aerial Services are subject to:
a. FAA rules;
b. Airspace authorization;
c. Temporary flight restrictions;
d. Local restrictions;
e. Property-owner permission;
f. Weather;
g. Wind;
h. Visibility;
i. Site safety;
j. Signal conditions;
k. Equipment limitations; and
l. The remote pilot’s professional judgment.
Ordering aerial media does not guarantee that a drone can lawfully or safely launch at the scheduled location and time.
9.9 Controlled Airspace and Authorization
Some Properties require advance airspace authorization.
Client should provide sufficient advance notice and complete location information.
Authorization timelines vary. Some requests may be approved quickly, while others require manual coordination or may be denied.
Provider does not guarantee government approval.
9.10 Aerial Substitution or Rescheduling
When aerial production cannot be legally or safely completed, Provider may, after communicating with Client:
a. Reschedule the aerial portion;
b. Apply the aerial fee toward another agreed Service;
c. Provide a credit for the affected portion;
d. Substitute another Service by written agreement; or
e. Refund the unperformed aerial portion when appropriate.
Provider is not required to violate a law, authorization, safety rule, or pilot-in-command decision to obtain aerial media.
10. MEDIA SELECTION, DELIVERY, REVISIONS, AND ARCHIVES
10.1 Final Media Selection
Provider determines which captures meet its technical, creative, and professional standards and which captures will be edited and delivered.
The final gallery or delivery link is a curated completed product.
It is not a client-selection gallery unless a client-selection process is expressly included in writing.
10.2 Non-Deliverable Materials
The following are not Deliverables unless explicitly purchased:
a. RAW Files;
b. Source footage;
c. Exposure brackets;
d. Test captures;
e. Duplicate frames;
f. Failed captures;
g. Unselected images;
h. Alternate edits;
i. Project files;
j. Editing timelines;
k. Catalogs;
l. Proxies;
m. Unused aerial passes;
n. Unused audio; and
o. Other working materials.
Only Media selected, completed, exported, and delivered by Provider constitutes the final Deliverables.
10.3 Media Counts
Any stated image or media count is:
a. A guaranteed minimum only when expressly described as a minimum;
b. Otherwise an estimate or production target; and
c. Subject to the Property, scope, conditions, and Provider’s professional selection.
10.4 Delivery Format
Provider may deliver Media using an industry-standard:
a. File type;
b. Resolution;
c. Compression level;
d. Color profile;
e. File size;
f. Hosting system; and
g. Delivery method
that Provider determines is suitable for the licensed use.
10.5 Multi-Phase Proofing and Delivery
For a project scheduled or adapted into multiple phases, Provider may hold all previews, proofing links, drafts, and final Media until all production phases are complete.
This allows Provider to maintain continuity and manage the project as one unified production.
Early previews, sneak peeks, or partial releases are discretionary and are not guaranteed.
10.6 Delivery-Completeness Review
Client must review the delivered gallery and notify Provider in writing within five Business Days if Client believes an asset included in the confirmed Production Scope was inadvertently omitted from the delivery.
Failure to report an alleged delivery omission within that period constitutes acceptance of the delivery as complete, except where Provider agrees otherwise.
This review applies only to assets already included in the confirmed Production Scope.
It does not permit Client to add new angles, preferences, compositions, or requirements after production.
10.7 Revision Cycles
Unless a proposal or package states otherwise, baseline Media packages include up to two complimentary consolidated revision cycles.
For each cycle, Client must:
a. Review the applicable delivery in full;
b. Consolidate feedback from all decision-makers;
c. Submit one comprehensive written list; and
d. Submit that list within five Business Days of the applicable delivery.
Piecemeal requests, requests submitted by multiple people, or additional requests sent after a consolidated list has already been submitted may be:
a. Deferred to the next revision cycle;
b. Combined by Provider; or
c. Billed as additional studio labor.
If Client does not submit substantial written feedback within five Business Days, Provider may consider the applicable delivery approved and the remaining complimentary revision cycles closed.
10.8 Meaning of Revision
A revision is a reasonable adjustment to an included, delivered asset.
Depending on the service, revisions may include:
a. Standard color refinements;
b. Exposure refinements;
c. Minor crop adjustments;
d. Minor sequencing changes;
e. Minor text corrections;
f. Minor pacing changes; or
g. Another limited adjustment that does not require new production, substantial reconstruction, or a fundamental creative restart.
10.9 New Production and Expanded Scope
The following are not revisions:
a. A newly requested room, feature, amenity, angle, or composition;
b. A newly requested aerial perspective;
c. A request to recreate an image that was not included in the confirmed scope;
d. A different season, weather condition, time of day, or lighting condition;
e. A return visit;
f. A request to review or develop unselected RAW Files;
g. A request to create a new edit from an unprocessed capture;
h. Advanced object removal;
i. Compositing;
j. Reconstruction;
k. Virtual renovation;
l. A complete change in creative direction;
m. A new video structure;
n. A late music replacement requiring substantial re-editing; or
o. Any request that expands the confirmed Production Scope.
Such requests constitute additional production or custom post-production and may require:
a. Additional studio fees;
b. A revisit fee;
c. Travel fees;
d. A new appointment;
e. A revised delivery date; or
f. A custom quote.
10.10 Additional Revision Fees
After the included revision cycles are closed, additional changes are billed at Provider’s then-current studio rate, presently $100 per hour, with a one-hour minimum unless Provider agrees otherwise.
10.11 Archive Checks
When Provider agrees to “check the archive,” “check the files,” or uses similar language, Provider may verify whether an already completed and exported Deliverable was inadvertently omitted from the original upload.
An archive check does not include:
a. Re-reviewing every RAW File or Source File;
b. Searching for unselected alternate compositions;
c. Developing an unprocessed image;
d. Creating a new edit;
e. Recovering deleted, overwritten, corrupted, or unavailable Media;
f. Reopening a completed editing project;
g. Expanding the original scope; or
h. Guaranteeing that the requested image exists.
If no completed Deliverable is located, Provider has no further production obligation unless the parties agree to additional paid work.
10.12 RAW and Source-File Retention
To protect data security and server capacity, all RAW Files, Source Files, unselected captures, and working project materials are automatically purged from production drives upon final gallery delivery. The Studio is under no operational or legal obligation to preserve, review, or recover unexported production data.
Provider is not obligated to:
a. Preserve them;
b. Provide them;
c. Sell them;
d. Review them;
e. Recover them; or
f. Edit them.
10.13 Completed Deliverable Retention
Provider may retain completed Deliverables for a limited period as a courtesy, but no retention period is guaranteed unless Client purchases or obtains a separate written archival service.
10.14 Client Archiving Responsibility
Client is responsible for downloading and independently archiving all delivered Media immediately upon receipt.
Provider is not responsible for Media lost because Client failed to download, back up, or preserve the delivery.
11. COPYRIGHT, CLIENT LICENSE, AND THIRD-PARTY USE
11.1 Copyright Ownership
Unless a separate written ownership-transfer agreement is signed and paid for, all copyrights and intellectual-property rights in the Media remain with Provider.
Payment for Services purchases the applicable Services and license. It does not automatically transfer copyright ownership.
11.2 License Becomes Effective Upon Payment
After full payment, Provider grants Client a limited, non-exclusive, non-transferable license to use the delivered Media for the original purpose and subject identified in the applicable order.
11.3 Authorized Property-Marketing Uses
For real estate, rental, hospitality, or property-marketing Services, Client may use the delivered Media to market the original Property through channels owned or controlled by Client, including:
a. Multiple-listing services;
b. Real estate listing websites;
c. Airbnb;
d. Vrbo;
e. Booking.com;
f. Other rental or property-listing platforms;
g. Client’s website;
h. Client’s social-media accounts;
i. Email marketing;
j. Digital advertisements;
k. Printed brochures;
l. Presentations; and
m. Client’s internal marketing systems.
Uploading Media to a platform for the original licensed Property does not, by itself, require a copyright-ownership transfer.
11.4 Platform and Vendor Access
Client may provide Media to a platform, printer, web developer, marketing vendor, virtual assistant, or other service provider solely to publish or process the Media on Client’s behalf for the authorized purpose.
That service provider receives no independent right to:
a. Use the Media for its own promotion;
b. Use the Media for another client;
c. Resell the Media;
d. Add the Media to a stock library;
e. Claim ownership; or
f. Use the Media after its work for Client ends.
11.5 Real Estate Listing Duration
For real estate listing Media, the license applies to the original listing campaign and Client’s reasonable self-promotional use relating to that completed work.
A new agent, brokerage, owner, builder, designer, property manager, or other third party does not automatically receive usage rights.
11.6 STR and Hospitality Duration
For STR or hospitality Media, the license permits Client to market the original Property while Client owns, operates, manages, or is otherwise authorized to market that Property.
A later owner, host, management company, or operator must obtain a separate license or transfer unless expressly included in the original order.
11.7 Brand and Business Media
For brand Media, Client may use the Deliverables to promote Client’s own business through Client-controlled channels, subject to the confirmed scope.
11.8 Prohibited Third-Party Transfer
Client may not sell, sublicense, give, transfer, distribute, or provide Media for another person, agent, brokerage, owner, manager, host, builder, designer, brand, or business to use for its own separate benefit without Provider’s written authorization and any required licensing payment.
11.9 Prohibited Uses
Unless Provider authorizes otherwise in writing, Client may not:
a. Resell the Media;
b. License the Media to another party;
c. Submit the Media to a stock library;
d. Claim authorship;
e. Remove embedded copyright-management information;
f. Use the Media to market a different Property;
g. Use the Media to materially misrepresent a Property;
h. Use an unapproved party to create substantially altered derivative commercial work; or
i. Use the Media outside the original licensed purpose.
Ordinary cropping, sizing, compression, captioning, and platform formatting are permitted.
11.10 Media Rights or Ownership Transfer
Expanded third-party rights or full ownership may be purchased through a separate Photography and Media Rights Transfer or Ownership Transfer Agreement.
No ownership transfer is effective until:
a. The written transfer agreement is signed;
b. All required payment is received; and
c. Provider confirms the transfer.
11.11 Provider Portfolio and Promotional Rights
Provider retains a perpetual, royalty-free right to use Media it creates for:
a. Portfolio display;
b. Websites;
c. Social media;
d. Advertising;
e. Promotional materials;
f. Educational materials;
g. Editorial use;
h. Demonstrations;
i. Sales presentations;
j. Affiliate content;
k. Product recommendations;
l. Interactive experiences;
m. Commercial examples; and
n. Other lawful promotion of Provider’s Services.
Provider may allow its contractors or authorized business partners to display Media solely in connection with work performed for Provider.
A confidentiality restriction must be agreed to in writing before production.
11.12 Collaborative Use and Credit
Collaborative or expanded social use may be conditioned on appropriate creator credit, including tagging @thelocalfocal, when confirmed in writing.
11.13 Enforcement
Unauthorized use may result in:
a. Termination of the license;
b. A demand to cease use;
c. A takedown request;
d. A retroactive license fee;
e. A claim for damages; and
f. Other remedies available under applicable law.
Provider may use copyright-enforcement procedures, including applicable DMCA processes, when appropriate.
12. DEFECTS, RESHOOTS, AND ADDITIONAL PRODUCTION
12.1 Quality Concerns
Client must submit a quality concern in writing and identify the affected Deliverable.
Provider will evaluate the concern against:
a. The confirmed Production Scope;
b. Provider’s professional standards;
c. Property and production conditions; and
d. The intended licensed use.
12.2 Resolution Process
When Provider determines that an included Deliverable materially fails to meet Provider’s professional quality standards or the confirmed scope, Provider may use the following process:
a. Review the concern;
b. Revise the affected Deliverable when correction is reasonably possible;
c. Revisit or reshoot the affected portion when revision cannot reasonably correct the defect; or
d. Refund or credit the affected portion if Provider cannot reasonably cure the issue.
Provider determines the appropriate cure after reviewing the circumstances.
12.3 Complimentary Reshoot Standard
A complimentary reshoot applies only when Provider determines that:
a. An included Deliverable materially failed to meet the confirmed scope or Provider’s professional standards; and
b. The issue was not caused by Client, the Property, weather selected by Client, access, occupancy, staging, third parties, or another circumstance outside Provider’s reasonable control.
12.4 Non-Defects
The following are not defects:
a. An image or angle that was not included in the Production Scope;
b. A preference first communicated after production;
c. A changed marketing priority;
d. A changed artistic preference;
e. Weather Client accepted;
f. Seasonal conditions;
g. Staging or landscaping changes;
h. Property modifications made after the appointment;
i. Client dissatisfaction with an accurate representation of the Property’s actual condition;
j. Legally or safely unavailable aerial Media; or
k. A result caused by incomplete access or property unpreparedness.
12.5 Client-Requested Revisit
A Client-requested return visit for a reason unrelated to a Provider defect is additional production.
The base revisit fee begins at $100.
Unless expressly stated, the base revisit fee does not include:
a. Photography;
b. Aerial Media;
c. Video;
d. Editing;
e. Travel;
f. Off-site coverage; or
g. Other production Services.
The full fee will be confirmed according to the requested work.
12.6 Weather, Timing, and Changed Conditions
A return visit requested because of weather, light, staging, landscaping, renovations, maintenance, amenity additions, timing preferences, occupancy, or changed property conditions is billable additional production.
12.7 Uncontrollable Circumstances
When a revisit is reasonably necessary because of a circumstance neither party caused, Provider may waive some production fees at its discretion.
Travel, subcontractor, access, permit, or direct expenses may still apply.
13. DIGITALLY ALTERED, STAGED, AND MIXED-REALITY MEDIA
13.1 Digitally Altered Media
Provider may create virtual staging, object removal, simulated furniture, virtual renovation, sky replacement, compositing, mixed-reality scenes, or other digitally altered Media when purchased or approved.
13.2 Client Responsibility for Accuracy
Client is responsible for ensuring that all listings, captions, advertisements, websites, posts, and other uses of Media:
a. Are truthful;
b. Accurately describe the Property;
c. Do not mislead prospective buyers, renters, guests, or customers;
d. Comply with applicable listing rules;
e. Comply with applicable platform terms;
f. Include disclosures when required; and
g. Are updated when the Property materially changes.
13.3 Disclosure
Client is responsible for determining whether altered, staged, simulated, or mixed-reality content requires labeling or disclosure.
Provider may include labels or recommend disclosures but does not provide legal or regulatory advice.
13.4 No Outcome Guarantee
Provider does not guarantee:
a. A sale;
b. A booking;
c. Occupancy;
d. Revenue;
e. Engagement;
f. Advertising performance;
g. Search ranking;
h. Platform approval;
i. Business growth; or
j. Any particular commercial outcome.
Results depend on factors outside Provider’s control, including pricing, demand, property quality, responsiveness, reviews, market conditions, competition, and Client’s use of the Media.
14. SUBCONTRACTORS, RESPONSIBILITY, AND LIMITATION OF LIABILITY
14.1 Client-Supplied Materials
Client represents that it has the right to provide and authorize use of any:
a. Logos;
b. Music;
c. Photographs;
d. Videos;
e. Floor plans;
f. Graphics;
g. Trademarks;
h. Written copy;
i. Reference materials; or
j. Other content supplied to Provider.
Client is responsible for claims arising from materials or instructions supplied by Client.
14.2 People and Permissions
Client is responsible for obtaining permissions or releases reasonably required for people, private locations, artwork, trademarks, or other protected material Client asks Provider to feature.
14.3 Property Authority
Client represents that it has authority to:
a. Grant access;
b. Authorize photography and recording;
c. Direct Provider’s activities at the Property; and
d. License the resulting Media for the intended use.
14.4 Property Security
Provider will take reasonable care when accessing and leaving a Property.
Client remains responsible for appropriate access systems, lockboxes, keys, alarms, and security procedures.
Except to the extent caused by Provider’s negligence or willful misconduct, Provider is not responsible for:
a. Lost or misplaced access devices;
b. Conditions existing before arrival;
c. Acts of occupants or third parties;
d. Failure of locks, alarms, gates, or access systems; or
e. Loss unrelated to Provider’s work.
14.5 Client Indemnification
To the fullest extent permitted by law, Client will indemnify, defend, and hold harmless Provider from third-party claims, damages, liabilities, costs, and reasonable legal expenses arising from:
a. Client’s breach of this Agreement;
b. Client-supplied materials;
c. Client’s instructions;
d. Client’s lack of authority to grant access;
e. Client’s use, alteration, publication, or distribution of Media;
f. A misleading or inaccurate listing created by Client;
g. Client’s violation of platform rules or law;
h. A third party’s use authorized by Client; or
i. Unsafe or undisclosed Property conditions.
This obligation does not apply to the extent a claim is caused by Provider’s gross negligence, willful misconduct, or another liability that cannot legally be waived.
14.6 Limitation of Liability
To the fullest extent permitted by law, Provider will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, including:
a. Lost sales;
b. Lost bookings;
c. Lost revenue;
d. Lost profits;
e. Lost data;
f. Loss of goodwill;
g. Platform penalties;
h. Listing downtime; or
i. Business interruption.
Provider’s total aggregate liability arising from a particular project will not exceed the fees actually paid to Provider for the specific Service giving rise to the claim.
This limitation does not apply to liabilities that cannot legally be limited.
14.7 Third-Party Systems
Provider may use third-party systems for:
a. Payment processing;
b. Gallery hosting;
c. File transfer;
d. Floor plans;
e. Virtual tours;
f. Editing;
g. Scheduling;
h. Storage;
i. Communication; and
j. Other production functions.
Provider is not responsible for temporary interruptions, errors, platform changes, or failures outside its reasonable control but will make reasonable efforts to address a material delivery problem.
15. DISPUTE RESOLUTION AND GENERAL CONTRACT TERMS
15.1 Good-Faith Resolution
Before filing a lawsuit or initiating arbitration, a party must provide written notice describing the dispute and requested resolution.
The parties will make a good-faith effort to resolve the dispute informally for at least fifteen days after notice.
This requirement does not prevent a party from seeking urgent injunctive relief, preserving a legal deadline, or pursuing an eligible small-claims case.
15.2 Governing Law
This Agreement is governed by the laws of the State of Washington, without regard to conflict-of-law principles.
15.3 Venue
Any court proceeding permitted under this Agreement will be brought in a court of competent jurisdiction located in the State of Washington, or, at Provider's sole option, in the county or state where Provider’s principal place of business is located, where the subject Property is located, or where the Services were performed.
15.4 Small Claims
Either party may bring an eligible individual claim in small-claims court.
15.5 Binding Arbitration
Except for eligible small-claims matters and requests for urgent injunctive relief, disputes arising out of or relating to this Agreement will be resolved by binding individual arbitration in the State of Washington, or, at Provider’s sole option, in the county or state where Provider’s principal place of business is located or where the Services were performed. Arbitration will be administered by the American Arbitration Association or another mutually agreed arbitration provider under the rules applicable to the dispute. The arbitrator may award any individual remedy available under applicable law and may allocate fees and costs under the applicable rules and law. Judgment on an arbitration award may be entered in a court having jurisdiction.15.5 Binding Arbitration
Except for eligible small-claims matters and requests for urgent injunctive relief, disputes arising out of or relating to this Agreement will be resolved by binding individual arbitration in King County, Washington.
Arbitration will be administered by the American Arbitration Association or another mutually agreed arbitration provider under the rules applicable to the dispute.
The arbitrator may award any individual remedy available under applicable law and may allocate fees and costs under the applicable rules and law.
Judgment on an arbitration award may be entered in a court having jurisdiction.
15.6 Arbitration Opt-Out
Client may opt out of the arbitration requirement by emailing media@thelocalfocal.com within thirty days after first accepting this Agreement.
The email must include:
a. Client’s full name;
b. Client’s business name, if applicable;
c. The Property or order involved;
d. A clear statement that Client is opting out of arbitration; and
e. The date.
Opting out of arbitration does not affect the remainder of this Agreement.
15.7 Individual Proceedings
To the extent permitted by law, disputes will be resolved on an individual basis and not as a class, collective, consolidated, or representative proceeding, unless the parties agree otherwise or applicable law requires otherwise.
15.8 Attorneys’ Fees
In an action to enforce this Agreement, the prevailing party may recover reasonable attorneys’ fees and costs to the extent permitted by law or awarded by the court or arbitrator.
15.9 Force Majeure
Neither party is liable for delay or failure caused by circumstances beyond its reasonable control, including:
a. Severe weather;
b. Natural disaster;
c. Fire;
d. Road closure;
e. War;
f. Terrorism;
g. Civil disturbance;
h. Government order;
i. Airspace restriction;
j. Utility failure;
k. Internet or platform outage;
l. Equipment failure despite reasonable preparation;
m. Illness;
n. Labor disruption; or
o. Third-party interference.
This provision does not excuse payment for Services already performed or expenses already incurred.
15.10 Termination
Provider may suspend or terminate Services for:
a. Nonpayment;
b. Material breach;
c. Repeated property unpreparedness;
d. Unsafe or unlawful conditions;
e. Abusive or threatening conduct;
f. Misrepresentation;
g. Unauthorized Media use; or
h. Failure to provide necessary access or cooperation.
Upon termination, Client remains responsible for completed work, reserved time, approved expenses, travel, subcontractor obligations, and other amounts properly earned or incurred.
15.11 Severability
If any provision is found invalid or unenforceable, it will be limited or modified to the minimum extent necessary, and the remaining provisions will remain in effect.
15.12 No Waiver
A party’s failure to enforce a provision on one occasion does not waive the right to enforce it later.
A courtesy, favor, concession, additional image, complimentary adjustment, or waived fee does not modify future obligations or create a continuing entitlement.
15.13 Assignment
Client may not assign this Agreement or transfer a Media license without Provider’s written consent.
Provider may assign this Agreement to a successor or affiliated entity in connection with a sale, reorganization, or transfer of Provider’s business.
15.14 Entire Agreement
The documents identified in Section 2 constitute the entire agreement regarding the applicable project and replace prior discussions or understandings concerning that project.
15.15 Amendments
Except for project-specific written scope changes accepted under Section 2, an amendment to this Agreement must be documented and accepted by both parties in writing.
15.16 Electronic Acceptance
Electronic records, online booking, payment, electronic signatures, email acceptance, and other electronic manifestations of agreement may be used to form and evidence this Agreement.
15.17 Notices
Formal notices to Provider must be sent to:
The Local Focal, LLC
Email: media@thelocalfocal.com
Phone: (206) 786-4940
15.18 Survival
Payment obligations, intellectual-property provisions, license restrictions, archival provisions, indemnification, limitations of liability, dispute provisions, and any terms that logically continue after delivery will survive completion or termination.
16. SHAREDXP / MIXED-REALITY CONTENT ADDENDUM
16.1 Application
This Addendum applies to all Services and Deliverables provided in connection with SharedXp, Shared Experiences, or a similar mixed-reality content system.
If this Addendum conflicts with the main Agreement regarding a SharedXp-specific matter, this Addendum controls that matter.
16.2 Definitions
“SharedXp Content” means images, videos, mixed-reality scenes, computer-generated scenes, social-media assets, guidance, and other Media produced under SharedXp Services.
16.3 Nature of SharedXp Services
SharedXp is a creative and strategic content system intended to help Client maintain a stronger and more consistent brand presence.
Provider may provide:
a. Content themes;
b. Suggested posting plans;
c. Creative concepts;
d. Content assets;
e. Posting guidance;
f. Mixed-reality content; and
g. Related strategic recommendations.
16.4 Client Implementation
Client understands that results depend on factors outside Provider’s control, including:
a. Pricing;
b. Availability;
c. Guest experience;
d. Customer service;
e. Responsiveness;
f. Reviews;
g. Listing quality;
h. Competition;
i. Market conditions;
j. Posting consistency; and
k. Client’s implementation of the strategy.
Provider does not guarantee bookings, revenue, occupancy, engagement, reach, followers, leads, or other business results.
16.5 Limited SharedXp Refund Window
As a limited courtesy, Provider will refund fees actually paid for the specific SharedXp content drop or month in question only when all of the following are satisfied:
a. Client submits a written refund request to media@thelocalfocal.com within forty-eight hours of Provider’s first delivery of the SharedXp Content;
b. Client has not posted, published, distributed, used, altered, or otherwise exploited any portion of that SharedXp Content; and
c. Client permanently deletes all copies of the refunded SharedXp Content.
After the forty-eight-hour period, SharedXp fees are nonrefundable based on dissatisfaction with style, performance, reach, engagement, or results.
Nothing in this section limits a right that cannot legally be waived.
16.6 Compliance and Accuracy
Client is solely responsible for ensuring that its use of SharedXp Content complies with:
a. Applicable laws;
b. Advertising rules;
c. Platform terms;
d. HOA or community rules;
e. Local regulations;
f. Required disclosures; and
g. Truth-in-advertising obligations.
Client must ensure that listings, captions, advertisements, emails, and website content accurately reflect the current condition, amenities, services, and availability being promoted.
16.7 Platform Consequences
Provider is not responsible for an account suspension, content removal, complaint, penalty, fine, reduced reach, or other platform action arising from Client’s use or misuse of SharedXp Content.
16.8 SharedXp Copyright and License
Unless a separate Media Rights or Ownership Transfer Agreement is signed and paid for, all copyrights in SharedXp Content remain with Provider.
After full payment, Client receives a limited, non-exclusive, non-transferable license to use SharedXp Content to promote Client’s own Property, listing, service, or business through channels owned or controlled by Client.
16.9 Prohibited SharedXp Transfers
Client may not:
a. Sell or sublicense SharedXp Content;
b. Transfer it to another agent, property manager, owner, brand, or business for independent use;
c. Submit it to a stock library or marketplace;
d. Claim that Client created it; or
e. Use it for an unrelated property or business.
16.10 SharedXp Limitation of Liability
To the fullest extent permitted by law, Provider is not liable for indirect, incidental, special, consequential, exemplary, or punitive damages relating to SharedXp Services.
Provider’s total aggregate liability for SharedXp Services will not exceed the fees actually paid for the specific SharedXp content drop or month giving rise to the dispute.
16.11 SharedXp Indemnification
Client will indemnify, defend, and hold harmless Provider from third-party claims, losses, liabilities, damages, costs, and reasonable attorneys’ fees arising from:
a. Client’s use, publication, alteration, or distribution of SharedXp Content;
b. Client’s violation of a platform rule or applicable law;
c. Client’s failure to make a required disclosure;
d. A misleading or inaccurate listing or advertisement; or
e. Misuse by a person acting with Client’s authorization.
This obligation does not apply to the extent caused by Provider’s gross negligence, willful misconduct, or another liability that cannot legally be waived.
16.12 Contracting Entity
The Local Focal, LLC is the contracting party and Service provider.
No owner, employee, or contractor assumes personal contractual liability solely by performing work on behalf of The Local Focal, LLC.
17. SMS TERMS AND PRIVACY POLICY
17.1 Program Description
The Local Focal operates an automated and person-assisted messaging system for:
a. Customer care;
b. Appointment notifications;
c. Scheduling updates;
d. Access coordination;
e. Media-package inquiries;
f. Project communications; and
g. Revision notifications.
17.2 Message Frequency and Rates
Message frequency varies according to Client interaction and active bookings.
Message and data rates may apply according to Client’s wireless plan.
17.3 Opt-Out
Client may cancel SMS messages at any time by texting:
STOP
to:
(360) 529-5050
After Client sends STOP, a confirmation message may be sent. Client will no longer receive nonessential SMS messages unless Client later opts in again.
17.4 Help
For assistance, Client may:
a. Text HELP to (360) 529-5050; or
b. Email media@thelocalfocal.com.
17.5 Mobile Data Privacy
Provider does not sell mobile information.
No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes.
Text-message originator opt-in data and consent information will not be shared with third parties for marketing purposes.
Provider may use service providers as necessary to operate the messaging system, process communications, comply with law, prevent fraud, or protect Provider’s rights.
17.6 Transactional Communications
Opting out of SMS does not prevent Provider from sending necessary project, billing, legal, or service communications by email or another permitted method.
THE LOCAL FOCAL, LLC
Questions:
(360) 529-5050 Help Desk
(206) 786-4940 Production
media@thelocalfocal.com
Copyright The Local Focal, LLC, 2013–2026.